According to Hubspot, the three best sources of leads for B2B companies are SEO (14%), email marketing (13%) and social media (12%). B2C, on the other hand, gets more leads from traditional advertising, social media and email. Do you want to know the best B2B lead generation strategies to help your company grow? B2B marketing can be difficult. This is because it is more difficult to personalize communication with a company than with an individual consumer.
But before we do anything, let's see what we mean by “B2B lead generation”. As a result, many marketers think B2B lead generation is more difficult than its counterpart, business-to-consumer (B2C) marketing. But we think it doesn't have to be too complicated. B2B lead generation is different from B2C, that's true.
But “different” doesn't mean “more difficult”. This is because many of the same tactics you would use in B2C marketing are the same as those you would use with B2B lead generation. So what's the main difference? But the second assumption is just as bad. Even with B2B lead generation, you're still targeting real people.
That means you still need to persuade them to become emotionally involved in your product or service. As a result, many of the tactics you would use for B2B and B2C lead generation will be the same. The difference lies in how you customize those tactics to reach the people who buy your product for their business. And if you follow these 9 B2B lead generation best practices, you'll quickly see how easy it is to do that.
As you'll see in the following tips, the real difference between B2B and B2C lead generation is to attract the right audience and personalize your message to people in a company. But in essence, B2B lead generation still requires a system to grow your contact list. That way, you can boost communication with your audience on your own terms, whenever you want, for free. That makes email marketing a more affordable option for B2B lead generation than paid ads.
In addition, it is a more reliable option than social networks, which may lose popularity or close your account. In fact, digital marketing company Reliablesoft used OptinMonster to increase their conversions by more than 300%. What matters most is that your lead magnet is aimed at your specific audience. This is the important difference for B2B lead generation.
With a simple lead magnet, Inbound Marketing was able to increase conversions by 189%. But you can still use the same tactics in B2B marketing that you would use with B2C. Because, again, you're still working with a real human on the other side of the screen. Even if that human represents a larger company.
When it comes to B2B marketing, you really need to pay attention to the way you're targeting each company. In other words, we wouldn't send the same email to an individual entrepreneur as to a larger company like Trip Advisor. The 3 ESPs can help you take your email marketing to the next level. However, when you're working specifically with B2B lead generation, you'll want to focus on value and benefit in your call to action.
In B2C marketing, exit intent is highly recommended. With B2B lead generation, it's an absolute necessity. Why? You can get the same results if you use exit intent for your B2B lead generation strategy. Segments of your traffic are likely to come from different third-party sources.
You can find groups that found you on LinkedIn, while others found you on Instagram. But creating personalized B2B campaigns goes far beyond selecting which device they'll appear on. The reason why split-testing your campaigns is so important is because it allows you to trust your B2B lead generation strategy. Instead of “following your instincts”, you can have concrete data to rely on.
Those posts should have everything you need to get better at B2B lead generation. You can unlock this powerful technology 100% free of charge by purchasing our OptinMonster Pro plan. Start using OptinMonster today and find out why over 1,000,000 choose OptinMonster to get more subscribers and customers. If your B2B content is good, and I mean much better than what your competition is likely to distribute in your market, all of these methods you've introduced, especially when they're driven by ads, will crush it in virtually any market in the market.
Focus on quality above all else. What should a marketing team do? The following lead generation strategies may be new to you or a simple upgrade:. In addition, we include some tips for B2B lead generation. .
Many B2B buyers have wasted a little more time in the day because of all the research they're doing before making a decision. To stand out to your potential customers, do everything you can to reduce friction. Make it easy for potential customers to work with you from their first interaction. If you're going to borrow the B2C strategy manual, the social media strategy could be good.
More than ever, consumers (both B2C and B2B) are demanding a better customer experience from companies. We took advantage of the crowded marketing automation software space to offer 10 diverse solutions that will make marketers cry with relief and generate more revenue. Alina has been creating tools for marketers for the past five years, but she's never really been in her place. B in B2B doesn't mean boring.
If you want to include TikTok in your B2B marketing strategy, here's the story of how we did it at Chili Piper. Our first edition of Chili Insights takes an in-depth look at the average response times of B2B suppliers and gives you the data you need to increase your inbound conversions. Email marketing has been around since the early days of the Internet, and despite what many people say, it's still one of the best ways to maximize your revenue. If you're not working on building an email list and actively encouraging your potential customers, you're leaving money on the table.
Cold email has been widely promoted as one of the best strategies for attracting new potential customers and promoting your services. Follow the right email marketing tips and strategies, and it won't take long to build a solid email list. Then, over time, you can track metrics and performance and finally introduce them to your product. Research indicates that 48% of marketing respondents believe that email marketing is the best strategy for generating leads online.
Email marketing is all about reaching the right people with the right message. Although it's not widely recommended, you can even buy an email list and start offering them ads. But when designing an email marketing strategy, there are a few important things to keep in mind. Your website content is an integral part of your lead generation efforts.
Most people don't realize this, but content marketing is easily one of the best B2B lead generation channels. Content is also one of the most important elements of high-converting landing pages. The more views you can receive on your blog posts and articles, the greater your chances of increasing your conversion rate, conversions and subscriptions. The Content Marketing Institute states that 91% of B2B marketers use content as a primary method for generating leads.
As you can see above, nearly 96% of the world's top brands use PPC advertising on Google to generate more leads. As you saw in the previous strategy, Lead Forensics opted for a classic web form approach, which works well for generating incoming leads. Improve your market research, data collection methods and analysis to determine who your ideal audience is, where your leads are coming from, which channel generates the most leads, and which leads are most likely to convert into sales. These questions need to be carefully asked and answered before planning a successful lead generation strategy.
We'll look at each of them in more depth in a moment, but keep in mind that how you use a lead generation channel is more important than the lead channel you choose. The image above clearly indicates the growing consensus among B2B marketers that content optimization and marketing are essential for generating leads. In addition, integrating AI into your lead generation strategy creates new avenues for process efficiency and optimization. This is a really good blog and by far one of the best and most detailed I've read on B2B lead generation.
One of the best lead generation strategies I've found is to use a free tool to attract users. You may already be familiar with the lead generation strategies mentioned above, and some may simply not have worked for your company in the past. It goes without saying that there are similar surveys that report that social media and content marketing are also the most effective forms of B2B lead generation. Several agencies rely mainly on referrals as their main B2B lead generation channel, since they are already prepared and willing to buy, so their conversion requires less time and resources.
Developing comprehensive B2B lead generation strategies that focus on multiple pathways prevents companies from relying too much on one path. As we have explained before, most potential customers take less than 24 hours to lose value, giving you an idea of how quickly potential customers can lose value between successful interactions. .
