The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%) and content marketing (67%) (source).
B2B lead generation
is a process managed by sales and marketing professionals. They can work alone or, more commonly, in a team. The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%) and content marketing (67%).Demand Metric Research Corporation through Direct Marketing News. For B2B marketers, it can be difficult to decide which social platform to focus their efforts on. However, according to one study, 80% of B2B leads come from LinkedIn. LinkedIn consistently ranks first among social media platforms for its B2B lead generation value.
Two-thirds of marketers who only spend six hours a week on social media but still manage to generate leads. For B2B lead generation to work most effectively, it's preferable for sales and marketing teams to be closely aligned. I recommend marketing automation as a lead generation technique because I think it can be effective for some B2B companies. Only 56% of B2B companies verify potential customers before passing them on to the sales team.
Despite the hype surrounding content marketing and social media, email is still one of the most effective lead generation channels. According to Demand Metric figures, content marketing is three times more effective at generating leads than outbound marketing, and it costs 62% less. LinkedIn dominates lead generation for B2B companies, and 80% of B2B leads come from the platform. This is why effective lead generation software combines lead generation and promotion capabilities to qualify and transition leads from marketing to sales.
Business leaders use marketing and sales teams to generate, qualify, and foster leads without necessarily having to consider how or where to find potential customers. Marketing Insider Group measured the costs of potential B2B sales customers and found that average costs vary dramatically from industry to sector. We surveyed marketers on B2B lead generation to understand what conversion points they used to generate new leads. To help you rise to the challenge, we've put together 33 important lead generation statistics that will serve as the basis for your strategy.
Automated and advanced marketing efforts cover the entire process, from market research to lead generation and lead management, scoring, promotion, and then the transition to campaign analysis, qualification of leads and assessment of sales effectiveness. It is important to recognize that generating organic leads from social networks requires continuous investment and has a medium or long-term impact time.
