The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%) and content marketing (67%) (source). Business leaders use marketing and sales teams to generate, qualify, and foster leads without necessarily having to consider how or where to find potential customers. But these clues don't just come from a random place. The reality is that there are specific potential customer sources, sometimes called acquisition channels, from which potential customers can come.
Obviously, the best sources of leads are those that offer specific opportunities that match a buyer's personality to interact with qualified leads and customers to generate more sales for your company. However, identifying which potential customer sources work best for your company can be challenging and requires the right marketing tools, data analysis, and information. Every business always wants more leads, but you need to consider what kind of leads you get and from what sources of leads. Lusha is a leading marketer using a credit-based system to distribute information about potential customers.
It's also the only one on this list with a forever free option. Users of Lusha's free plan get five credits a month to unlock email profiles and phone numbers. Lusha's lead generation service works as an extension of the Chrome, Firefox or Edge browser on social networks and compatible websites. .
To do this, it extracts contact information from LinkedIn and Gmail profiles, in addition to the data found in the text of the websites. However, Lusha lacks profile enrichment features in its lower-level plans, and only its enterprise-level plan integrates with Salesforce. Users can consider UpLead as data enrichment tools, which users can use even during the free trial. Your lower-level plans also integrate with Salesforce.
Salesfully is an excellent place for a company to buy leads, since it has a database of more than 200 million sales leads. For a relatively low cost, users can search and download (using CSV files) an unlimited number of potential business-to-consumer (B2C) and even B2B customers. Prospective B2C customers offer high-level filtering based on home ownership, credit rating, type of home, marital status, and even net worth and political participation. Unfortunately, LinkedIn Sales Navigator doesn't offer a free solution for acquiring leads.
For companies that want to try a free plan, we recommend Lusha as a free lead generation option. Nor does it allow you to download contact lists as CSV files, which is something Lusha does. We chose Lusha as the best overall place to buy leads online. It's the only provider that offers a free plan.
Through Lusha, you can easily create your leads lists with accurate and actionable data for each potential customer. You can also export lists to your CRM and put your workflows on autopilot. UpLead offers the ability to buy B2B leads with more than 50 search filters, including phone numbers, verified email addresses, industries and positions. In addition to the lead generation service, the platform has additional capabilities to verify data and publish your company as an advertisement.
Buying the right leads is a must in B2B, and that means buying on major lead generation websites that specialize in leads and not consumer leads. LinkedIn Sales Navigator is an excellent alternative, since it uses a per-user pricing model, allowing simultaneous access to lead generation tools for as many users as you pay. D&B Hoovers, a subsidiary of Dun & Bradstreet, can obtain the contact information of potential B2B customers from a variety of sources. Buying leads saves you time by researching potential customer information and entering potential customer contact information into a database, making it a valuable investment that sales managers should consider.
This template will help you learn how to generate leads and determine the target audience that might be interested in your products and services, and create a personalized lead generation strategy. Thanks to the integration with Bombora, D&B Hoovers can not only obtain information about potential customer data, but also leads from accounts that represent current sales opportunities. Social media can be an excellent source for generating new leads by providing an opportunity to interact with new potential customers and make the transition with content to your website. Buying leads is the fastest way to generate leads to keep your sales channel full of new opportunities.
This detailed filtering of B2C leads is invaluable for any organization that targets potential customers based on demographics, interests, or behaviors. But who are we to argue with numbers? So stop what you're doing right now and imagine how referrals from satisfied customers could generate valuable leads and grow your business. .
