The five BEST sources of B2B leads: 54% of customer referrals, 14% from email or direct marketing, 8% from the Internet, 7% from events and 8% from others. B2B prospecting is a sales process in which potential buyers (known as prospects) are identified, contacted and become customers. Outreach is carried out through a number of different B2B sales and marketing activities, including cold calling, outbound email, content marketing and PPC. Cold email is one of the original methods of digital B2B prospecting.
If you have access to a B2B data source or a leading provider like DemandScience, it's easy to get company emails. No matter what the newest social media platform is, LinkedIn is still a hotbed of B2B decision makers. If you're going to implement prospecting strategies, including cold phone or email communication, you'll need a B2B data source. Our platform allows you to access more than 41 million business contacts with up-to-date contact details.
You can filter by demographic, firmmographic and technological data to create a specific list of potential customers who you can then contact with relevant information. Continuous sales prospecting is essential for any B2B business. When it comes to prospecting for sales, you have many channels and tools at your disposal. Prospective B2B sales customers have ways in which they like to be contacted, namely by email, direct mail and phone calls.
However, social sales and content marketing are also very effective. However, this B2B sales prospecting strategy isn't as easy as it sounds and is often an area of opportunity for B2B sales forces. According to Technology Advice, 70 percent of B2B marketers reported that “improving lead quality was the main concern. There you have it, the most important B2B lead generation statistics to guide your future lead generation efforts.
According to a survey conducted by the Council of Marketing Directors, the most valuable source of potential B2B customers are customer referrals. B2B sales prospecting is the process of evaluating potential customers and potential customers as potential sources of new business.
